The iconic Myer building in Launceston is finally getting a much-needed facelift, but here's the burning question: will Myer stick around to see it shine? The future of this beloved department store hangs in the balance, leaving locals and retail enthusiasts alike on the edge of their seats. And this is the part most people miss: while the building's transformation is confirmed, Myer's commitment to staying put remains shrouded in uncertainty.
Speculation reached a fever pitch on February 12 when the prime tenancy at 108-118 Brisbane Street was unexpectedly listed as a leasing opportunity. Accompanied by sleek redevelopment renders, the listing promised a 'sensitive refurbishment' to restore the building to its former glory. But here's where it gets controversial: the listing only offers the basement, ground floor, and level one for lease, leaving many to wonder if Myer's days in the building are numbered.
Melbourne-based leasing agent Jake Beckwith of Colliers weighed in, suggesting the move reflects a growing interest in Northern Tasmanian retail. 'Retailers are becoming more discerning about their locations,' he explained. 'This building's unbeatable CBD position and loyal customer base make it a prime opportunity for new players as the Brisbane Street mall evolves.'
Myer has been a cornerstone of the Launceston mall since 1966, with the building owned by Melbourne's Focus Group Investments (linked to the De Lutis family) since the 1980s. Once occupying every level—including a sixth-floor café—the store has gradually reduced its footprint. Today, it operates from the basement, ground floor, and levels one to four, while the upper levels remain off-limits to shoppers.
In a statement, Myer confirmed it's in ongoing discussions with the landlord about its future in the building. 'Our Launceston store is open for business as usual, with our lease extending into 2027,' a spokesperson said. 'Negotiations are ongoing.'
The building hasn't aged gracefully, grappling with issues like roof leaks and escalator malfunctions in recent years. Yet, it remains a vital part of the CBD's fabric. Leasing agent Fletcher Seymour of Elders Launceston noted a surge in interest from national and specialty retailers, citing Mecca's recent decision to open its first Launceston store in the mall as a testament to its enduring appeal.
But here’s the million-dollar question: Is Myer's potential departure a sign of shifting retail tides, or a missed opportunity for the mall? As the building prepares for its modern makeover, the community is left to ponder whether Myer will remain a part of its story. What do you think? Is Myer's departure inevitable, or can a compromise be struck? Share your thoughts in the comments—we want to hear from you!
